Credits

Daruma Sushi chose Secret Key Web Marketing Agency to start a Digital Transformation process aimed at making the most of the opportunities offered by the web for the company's growth.

Secret Key has enthusiastically taken up this challenge, positioning itself as a true business partner of Daruma Sushi.

We were responsible for first defining a cross media Digital Marketing Strategy and then the related sales funnels, one dedicated to eCommerce and the other to promoting Daruma Sushi restaurants.

The Digital Marketing mix consists of multiple tools/activities, such as SEO, AdWords, Facebook Ads, Social Media Marketing and Content Marketing, Email Marketing, Marketing Automation.

In an integrated manner, these tools and channels come into play during all stages of the buying process, from discovery to purchase to word-of-mouth stimulation and customer loyalty.

The main hub of Daruma Sushi communication is, of course, the new responsive website, specially designed and developed by Secret Key to provide a more effective and efficient browsing experience, which primarily comes through a streamlined and easy purchasing process.

The various Digital Marketing actions and investments are monitored and tracked with absolute precision thanks to a complete Web Analytics side setup of goals and conversions, which will allow for a clear view of performance and a scientific figure with respect to return on investment.

Enrico Ferretti Digital Strategist and CEO Secret Key says, "We are proud that a leading company in its field and in great growth like Daruma Sushi, has entrusted us with such an important project. We have the conviction that our method and experience in the field of Web Marketing, combined with the entrepreneurial skills of the Tesciuba brothers and the quality of the Daruma Sushi product, is an explosive mix that will yield huge growth results."